Is my revenue model
fundamentally sound?
One honest question. Answer a few things and it resolves into a Mark.
Who are we looking at?
A name makes it yours; the four choices fit the benchmarks to your world.
How well does revenue
retain — and leak?
Two signals: how much revenue compounds from customers you already have, and how fast you lose them.
e.g. 112 — enter as a percent; above 100 means you're expanding
e.g. 5 — annual customer churn, as a percent
What does each customer return,
and how fast do they pay back?
The economics of a single customer — the return you earn, and the wait before you're whole.
e.g. 3.2 — lifetime value ÷ acquisition cost
e.g. 14 — months to recover acquisition cost
What does your gut say?
We'll hold this against what the data shows — the gap is where the insight lives.
Revenue Health answers one question: is the revenue model underneath your growth actually sound. Not whether you're growing this quarter. Not whether acquisition is cheap. Just the structural health of the revenue itself, read through four signals — how revenue retains, how fast it leaks, what each customer returns, and how long they take to pay back — resolved into one verdict.
The Mark holds your numbers against benchmarks specific to your country, industry, stage and sales motion — and against your own gut. What it doesn't tell you is whether you're acquiring those customers efficiently, or whether they're converting in the first place. Those are different questions for different engines.