Seven engines today. More on the way. Each one answers exactly one strategic question — and stops there.
What a Micro Engine is.
A Micro Engine is a small, opinionated piece of the Marketing Intelligence System. Each one answers exactly one strategic question. Not a category of questions. One.
You don't configure it. You don't pick which metrics matter. The engine already knows what matters for the question it asks — and that opinion is the whole point.
The output is a Mark: a short written verdict, not a folder of charts.
One question in. One Mark out. That's the entire interaction model.
Why “Micro.”
The micro in Micromark comes from Kotler's 1967 paper on micromarketing — but pointed inward, not outward.
Micromarketing applied precision to customers. Micro Engines apply precision to the tools themselves. Instead of one giant platform pretending to answer every question at once, you get small instruments, each tuned for a specific decision. The system grows by adding engines, not by adding tabs.
A suite asks one product to be good at everything and ends up good at very little. We do the opposite. Each engine stays small enough to take a real position on its one question — and the system gets sharper as the engines stack.
The engines we're building.
Seven engines are live today, starting with Engine 0 — the maturity gateway you run before any number matters. The catalog will keep growing — every new strategic question that's worth asking will get its own engine, never a tab inside an existing one.
Marketing Maturity
Is our marketing a system, or a set of activities?
Engine 0 — the one you run first. Places your marketing on a four-stage maturity model across six dimensions, no numbers required, then points you to the engine your weakest dimension needs.
Acquisition Intelligence
Is our acquisition compounding?
Reads where new customers are coming from, what each channel actually costs, and whether the mix is improving or quietly getting worse.
Revenue Health
Is our revenue healthier than it looks, or quieter than it should be?
Reads revenue past the headline number — expansion vs. new, gross vs. net, paying vs. parked. Surfaces the difference between revenue that's growing and revenue that's just present.
Conversion Intelligence
Where in our funnel are we losing people?
Maps your conversion path stage by stage and isolates the specific drop-off worth fixing first. Tells you where attention pays back, and where the fix would be a vanity project.
Retention Intelligence
Do the customers I win actually stay?
Reads the retention curve at four points — activation, the fragile 90-day window, the 12-month hold, and the share of your base quietly slipping. Flags the leak while it's still reversible.
Audience Intelligence
Am I reaching the people I built this for?
Reads who your spend reaches, who arrives, who buys, and who pays — four checkpoints of the same pipeline. Surfaces the gap between your ICP on paper and your ICP in practice.
Brand Intelligence
Am I known for the right thing?
Reads perception at four checkpoints — awareness, unaided recall, the association gap, and advocacy. Tells you whether you're known for the right thing, or famous for nothing in particular.
The roadmap doesn't end.
This is the part that's different from a suite. A suite ships a feature set and then mostly stops. Micromark keeps adding engines — because the list of strategic questions worth answering isn't fixed.
Each new engine is one more decision the system can take a position on. As the catalog grows, so does what the Marketing Intelligence System can actually answer for you.
We'll tell you what's next when it's close to ready. Not before.
Small instruments.
One question each.
Pick the engine that matches the question on your desk this week.