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Questions, ideas, partnership requests, or feedback on a Mark you read — we'd like to hear from you. The form is the fastest way. The inboxes below are equally good if you prefer email.
Each engine answers one strategic question and returns one Mark — a verdict covering what's working, what to watch, and what to do next. No dashboards. No suite shape.
See all enginesSix dimensions — how marketing thinks and how it performs — placed on a four-stage maturity model. No numbers required. Points you to the engine your weakest dimension needs.
Open engineCAC trajectory, payback windows, channel efficiency, and where spend should shift next.
Open engineRevenue mix, margin quality, pricing leverage, and whether growth is compounding or just running forward.
Open engineFunnel leak points, conversion velocity, and the gap between traffic quality and revenue capture.
Open engineActivation, the fragile 90-day window, the 12-month hold, and the share of your base quietly slipping — the retention curve read at four points.
Open engineOff-target spend, qualified arrivals, on-profile wins and core revenue share — who they are, read at four checkpoints of the pipeline.
Open engineAided awareness, unaided recall, the association gap, and advocacy — what the market thinks of you, read at four checkpoints.
Open engineContact
Questions, ideas, partnership requests, or feedback on a Mark you read — we'd like to hear from you. The form is the fastest way. The inboxes below are equally good if you prefer email.