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Marketing MaturityIs our marketing a system, or a set of activities?Acquisition IntelligenceCan I grow acquisition profitably right now?Revenue HealthIs my revenue model fundamentally sound?Conversion IntelligenceAm I converting traffic efficiently and profitably?Retention IntelligenceDo the customers I win actually stay?Audience IntelligenceAm I reaching the people I built this for?Brand IntelligenceAm I known for the right thing?
What is a Micro Engine?

Each engine answers one strategic question and returns one Mark — a verdict covering what's working, what to watch, and what to do next. No dashboards. No suite shape.

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Live engine
Marketing Maturity
Is our marketing a system, or a set of activities?
What the Mark covers

Six dimensions — how marketing thinks and how it performs — placed on a four-stage maturity model. No numbers required. Points you to the engine your weakest dimension needs.

Open engine
Live engine
Acquisition Intelligence
Can I grow acquisition profitably right now?
What the Mark covers

CAC trajectory, payback windows, channel efficiency, and where spend should shift next.

Open engine
Live engine
Revenue Health
Is my revenue model fundamentally sound?
What the Mark covers

Revenue mix, margin quality, pricing leverage, and whether growth is compounding or just running forward.

Open engine
Live engine
Conversion Intelligence
Am I converting traffic efficiently and profitably?
What the Mark covers

Funnel leak points, conversion velocity, and the gap between traffic quality and revenue capture.

Open engine
Live engine
Retention Intelligence
Do the customers I win actually stay?
What the Mark covers

Activation, the fragile 90-day window, the 12-month hold, and the share of your base quietly slipping — the retention curve read at four points.

Open engine
Live engine
Audience Intelligence
Am I reaching the people I built this for?
What the Mark covers

Off-target spend, qualified arrivals, on-profile wins and core revenue share — who they are, read at four checkpoints of the pipeline.

Open engine
Live engine
Brand Intelligence
Am I known for the right thing?
What the Mark covers

Aided awareness, unaided recall, the association gap, and advocacy — what the market thinks of you, read at four checkpoints.

Open engine

Changelog

What changed, and when.

Engine updates, benchmark revisions, shipped features. Reverse-chronological. The smaller entries get written down too.

v0.1

Public launch

  • shippedAcquisition Intelligence — the first live engine.
  • shippedRevenue Health — the second live engine.
  • shippedConversion Intelligence — the third live engine.
  • shippedMarks: a written debrief generated per engine, with verdicts, signal pills, and gauges.
  • shippedBenchmarks layer reading inputs against working ranges by stage and category.

Next entry brewing

Subscribe via hello@micromark.in to get the changelog summary at the end of each month.