Am I known —
for the right thing?
One honest question. Answer a few things and it resolves into a Mark.
Who are we looking at?
A name makes it yours; the four choices fit the benchmarks to your world.
Does your market know you exist —
and remember you unprompted?
Two signals from your addressable market: recognition when shown your name, and recall when nobody shows it.
e.g. 28 — the share of your addressable market who recognize your name when shown it
e.g. 14 — the share who name you unprompted when asked about your category
Of those who know you —
do they know your story, and tell it?
The two perception gates: how many who know your name can't say what you're for, and how many would recommend you.
e.g. 35 — the share of people aware of you who can't say what you're for
e.g. 33 — the share of your customers who would actively recommend you
What does your gut say?
We'll hold this against what the data shows — the gap is where the insight lives.
Brand Intelligence answers one question: are you known for the right thing. It reads perception at four checkpoints — whether your market knows you exist, whether your name surfaces unprompted, how many who know you can't say what you're for, and whether the people who know you recommend you — resolved into one verdict.
This engine measures what the market thinks of you. Audience Intelligence measures who the market is — you can reach exactly the right people who hold exactly the wrong idea of you, and the two engines will disagree in precisely the way you need to see. The most expensive brand problem isn't invisibility; it's being famous for nothing — known, but not for anything in particular. That's the association gap, and it's the signal suite dashboards never surface. What this engine doesn't tell you is what to say to fix it. That's a different question for a different engine.