Turn everyQuestion.into aMark.

One clear answer instead of a hundred charts.

https://micromark.in
Maturity Engine · Engine 0

How mature is my
marketing, really?

One honest question. Six dimensions, four stages — it resolves into a Mark.

Let's Begin
The MarkSystematic

Marketing runs as a system — with a clear next dimension to raise.

Measurement is where the system is thinnest — raising it is the difference between a system that runs and one that compounds.

MaturityHealthy
Systematic
Ad-hocReactiveSystematicCompounding
Scores
83
Maturity
67
Balance
AcquisitionWorking
CAC $842
Benchmark $1,010
ConversionWatch
Visitor → Signup4.2%
Signup → Paid11%
Cart → Purchase38%
Revenue HealthHealthy
3.4×
LTV : CAC — compounding, not coasting

From cognitive overload to a clarity OS. A Mark is what you take with you when you leave the engine. Savable. Shareable. Defensible. Something that survives the meeting. We didn't build a better dashboard. We built the thing that comes after dashboards.

The Micro Engines,
today and tomorrow

Micromark is a growing system, not a fixed suite. We add engines when the question is worth answering well.

  • Marketing Maturity
  • Acquisition Intelligence
  • Revenue Health
  • Conversion Intelligence
  • Retention Intelligence
  • Audience Intelligence
  • Brand Intelligence

Marketing Maturity

Is our marketing a system, or a set of activities?

Engine 0 — the one you run first, free, no numbers required. Places your marketing on a four-stage maturity model across six dimensions, then points you to the engine your weakest dimension needs.

Run an Engine
Six Dimensions Four Stages Engine Routing

Acquisition Intelligence

Can we scale acquisition profitably?

Tells you whether your customer acquisition is fundamentally profitable — not just busy. Reads your spend, new customers, clicks and ad revenue against B2C and B2B benchmarks across stages.

Run an Engine
Customer Acquisition CAC CPC & CPM ROAS

Revenue Health

Is my revenue model fundamentally sound?

Tells you whether your revenue model can survive contact with reality. Reads MRR, customer base, churn and CAC against what healthy SaaS looks like at your stage.

Run an Engine
LTV LTV:CAC Ratio Break-Even

Conversion Intelligence

Am I converting traffic efficiently and profitably?

Tells you whether your traffic is doing the work it's costing you. Reads sessions, bounces, conversions and revenue against what good looks like in your category.

Run an Engine
Conversion Rate Traffic Quality Campaign Profitability

Retention Intelligence

Do the customers I win actually stay?

Tells you whether the customers you win actually stay. Reads activation, the fragile 90-day window, the 12-month hold and your at-risk base against what durable retention looks like in your industry.

Run an Engine
Activation 90-day Retention 12-month Retention At-risk Base

Audience Intelligence

Am I reaching the people I built this for?

Tells you whether you're reaching the people you built this for. Reads off-target spend, qualified arrivals, on-profile wins and core revenue against how focused your category runs.

Run an Engine
Off-target Spend Qualified Share ICP Fit Core Revenue

Brand Intelligence

Am I known for the right thing?

Tells you whether the market knows you — and for the right thing. Reads awareness, unaided recall, the association gap and advocacy against your category's brand benchmarks.

Run an Engine
Awareness Unaided Recall Association Gap Advocacy

Dashboards show you the metric.
Micromark writes the Mark.

Every tool in this category gives you a number on a chart. Micromark gives you the one-paragraph debrief that tells you what to do about it.

Capability
Your dashboards HubSpot · GA4 · Mixpanel · Triple Whale · Looker
Micromark The Marketing Intelligence System
Customer acquisition
A chart per source You stitch the story across tabs.
Acquisition Intelligence engine One Mark on which channels deserve more budget — and which are quietly underperforming.
CAC
A number per channel Trend lines without interpretation.
CAC, read aloud The trend, the drivers behind it, and the next move — in plain English.
CPC & CPM
Live bid metrics Movement without meaning.
Cost shifts, interpreted Whether the spike is auction pressure, creative fatigue, or audience saturation — and what to do about it.
ROAS
A ratio per campaign High ROAS on tiny spend looks identical to high ROAS on real spend.
Profitability with context Volume-weighted, payback-aware, surfaced inside the campaigns that actually move the business.
LTV
Cohort tables Beautiful. Inert. Unread.
Revenue Health engine One Mark on whether the customers you're acquiring this quarter will be worth more — or less — than the last one.
LTV:CAC ratio
A computed number 3:1 is the rule. Nobody tells you when you've drifted.
Payback, interpreted across cohorts The Mark calls it when the ratio is sliding — and points at the cohort or channel responsible.
Conversion rate
Funnel charts Every step shows a drop. None tell you which one to fix first.
Conversion Intelligence engine One Mark on the leak that matters most — and the highest-leverage place to start.
Traffic quality
Bounce rate & time-on-page Proxies. Not answers.
Quality scored against outcome Visits ranked by what they actually produce downstream — intent, conversion, revenue.
Campaign profitability
Spend vs. revenue A table. You bring the verdict.
A verdict, plus a next step Profitable, marginal, or a drag — written for the campaign, with the move to make this week.

Micromark doesn't add another dashboard. It reads the ones you already have — and writes the Mark.

Built on a simple idea

Philip Kotler called it micromarketing — the discipline of small, well-aimed decisions made at the right altitude. Micromark applies that same discipline to marketing intelligence. Sharp answers. Decisions you can actually make.

If that idea resonates, you're in the right place.

Most analytics platforms feel like a data trap before you even start. The best thing about MicroMark is that I get real insights without giving away my information. No massive sign-up forms, no invasive tracking — just clean, instant context. It completely respects user boundaries.
A Founder, B2C Fintech
We were suffering from serious metric overload. MicroMark is a completely fresh way to get insights without dashboards cluttering your brain. It skips the bloated charts and cuts straight to the core substance of what's actually happening on your page.
Marketing Director, D2C Brand
MicroMark flips the standard analytics playbook in the best way possible. The good thing is I get deep insights without giving my information, combined with a fresh way to understand performance without looking at another endless dashboard. It's crisp, intuitive, and beautifully lightweight.
CTO, Web3 Platform