Can I grow acquisition
profitably right now?
One honest question. Answer a few things and it resolves into a Mark.
Who are we looking at?
A name makes it yours; the four choices fit the benchmarks to your world.
How much are you spending
to bring people in?
Ad spend and the customers it brought — together they tell the acquisition-cost story.
e.g. $50,000
e.g. 120
Where did the spend land,
and what did it bring back?
Clicks give you the top-of-funnel price; revenue tells you the return.
e.g. 18,500
e.g. $95,000
What does your gut say?
We'll hold this against what the data shows — the gap is where the insight lives.
Acquisition Intelligence answers one question: are you spending efficiently to acquire the customers you want. Not whether your marketing is good in general. Not whether your funnel is healthy. Just acquisition efficiency, with three signals — cost per customer, cost per click, return on ad spend — and one verdict.
The Mark holds your numbers against benchmarks specific to your country, industry, stage and sales motion — and against your own gut. What it doesn't tell you is whether your strategy is right, or whether your product deserves the customers you're chasing. Those are different questions for different engines.