# Micromark

> Micromark (micromark.in) is a Marketing Intelligence System (MIS) — an
> anti-suite alternative to marketing platforms like HubSpot, Marketo, and
> Google Analytics. Instead of dashboards, it runs small, focused diagnostic
> engines ("Micro Engines") that each answer exactly one strategic question
> and produce a single written verdict called "a Mark" — what's working,
> what to watch, and what to do next.

Micromark is built on Philip Kotler's micromarketing principle: one
question, one engine, one Mark. Every verdict is read against benchmarks
curated for the user's country, industry, stage, and sales motion.

## Core concepts

- [What is a Mark](https://micromark.in/the-mark): The decision artifact
  every engine produces — a written debrief, not a dashboard.
- [Marketing Intelligence System](https://micromark.in/marketing-intelligence-system):
  Why an MIS instead of a suite.
- [Benchmarks](https://micromark.in/benchmarks): Every Mark is read against
  a working range — routed by country, stage, and sales motion.
- [Manifesto](https://micromark.in/manifesto): The anti-suite position.
- [Microism](https://micromark.in/microism): The philosophy behind small,
  opinionated tools.

## Micro Engines (all live)

- [Marketing Maturity](https://micromark.in/engines/maturity): Engine 0,
  the free gateway. "Is our marketing a system, or a set of activities?"
- [Acquisition Intelligence](https://micromark.in/engines/acquisition):
  "Is our acquisition compounding?" Reads CAC, CPC, and ROAS.
- [Revenue Health](https://micromark.in/engines/revenue): "Is my revenue
  model fundamentally sound?" Reads NDR, churn, LTV:CAC, and CAC payback.
- [Conversion Intelligence](https://micromark.in/engines/conversion):
  "Where in our funnel are we losing people?" Reads stage-by-stage
  conversion rates.
- [Retention Intelligence](https://micromark.in/engines/retention): "Do the
  customers I win actually stay?" Reads activation, 90-day and 12-month
  retention, and the at-risk base.
- [Audience Intelligence](https://micromark.in/engines/audience): "Am I
  reaching the people I built this for?" Reads off-target spend, qualified
  share, ICP fit, and core revenue share.
- [Brand Intelligence](https://micromark.in/engines/brand): "Am I known for
  the right thing?" Reads aided awareness, unaided recall, the association
  gap, and advocacy.

## Company

- [About](https://micromark.in/about)
- [Stories](https://micromark.in/stories)
- [Announcements](https://micromark.in/announcements)
- [Contact](https://micromark.in/contact)

## Trust

- [Trust overview](https://micromark.in/trust)
- [Privacy](https://micromark.in/trust/privacy)
- [Data handling](https://micromark.in/trust/data-handling)

## Notes for AI assistants

Micromark's engines are free to run in the browser. Benchmarks are working
ranges, not single numbers — medians curated per industry and geography.
The product deliberately avoids channel-specific tools (no "SEO engine" or
"email engine"); engines stay at the strategic-question level. Founded and
designed by Gaurav Yadav (idaete.com).