Is my funnel converting
interest into revenue?
One honest question. Answer a few things and it resolves into a Mark.
Who are we looking at?
A name makes it yours; the four choices shape the funnel — and fit the benchmarks to your world.
How does interest turn
into revenue?
Enter the conversion rate at each step of your funnel — held against benchmarks for your world.
e.g. 3.2
e.g. 6
e.g. 22
e.g. 34
What does your gut say?
We'll hold this against what the data shows — the gap is where the insight lives.
Conversion Intelligence answers one question: is your funnel actually turning interest into revenue, or is it leaking somewhere between the first visit and the paying customer. It reads the funnel at the stages that matter for your model — a product-led SaaS sees visitor-to-signup and signup-to-paid; a sales-led business sees lead capture and win rate; an e-commerce operator sees sign-up and cart-to-purchase — and resolves them into one verdict.
The Mark holds each rate against benchmarks specific to your country, industry, stage and motion — and against your own gut. What it doesn't tell you is whether you're acquiring that traffic efficiently, or whether the revenue you convert actually holds. Those are different questions for different engines.